Focus Group of 1 - Observations from The Brand Poobah

Home > May, 2010

My Hot Dog Dream

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Posted by Julie on 31 May 10 - 0 Comments

I have a dream…. To ride ‘shot-bun’ in the weinermobile! Yep, it’s true, I’ve long wanted to drive the Oscar Mayer Weinermobile.  Several years ago, I looked into doing so for a summer job, but discovered they wanted 20-somethings only.  I think it would be big fun for a day or week, but maybe a […]

Brands with opportunities

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Posted by Julie on 30 May 10 - 0 Comments

Any mattress brand.  Will one of them please brand themselves as the ‘Dream BIG’ mattress?  Isn’t that more aspirational than just a good nights’ sleep.  Everyone claims that same promise.  As one of the millions that has pretty good sleep already, promise me my life will be better because I’ll dream BIG dreams on your […]

“Doing it right!” Awards

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Posted by Julie on 24 May 10 - 0 Comments

Target®.  So much written about them.  Every shopping trip offers surprise and delight.  The store experience details plus the amazing and well designed merch. Makers Mark®.  Full disclosure – I am a MM ambassador.  Best brand evangelist communications plan.  An “11”.  Look & feel, voice, frequency, surprises, coolness.  Bill Samuels, Jr and Emily could write […]