Focus Group of 1 - Observations from The Brand Poobah

Brands with opportunities

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Posted by Julie on 30 May 10 - 0 Comments
  • Any mattress brand.  Will one of them please brand themselves as the ‘Dream BIG’ mattress?  Isn’t that more aspirational than just a good nights’ sleep.  Everyone claims that same promise.  As one of the millions that has pretty good sleep already, promise me my life will be better because I’ll dream BIG dreams on your mattress.  I’ll convert all my beds!!
  • Grocery Stores.  Celebrate and build your point of difference.  Be inspired by Jamie Oliver’s Food Revolution and help your customers learn to cook tasty, healthy meals – all due to your vast, fresh selection and convenience.
  • Paperchase – only available at Borders (they own them), and online in UK.  Please – offer online in the US. Incremental sales opp.  Great products.

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