Focus Group of 1 - Observations from The Brand Poobah

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Elmer’s Glue is building a sticky brand!

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Posted by Julie on 02 Aug 10 - 0 Comments

When I think Elmer’s Glue, of course, I recall making glue ‘sculptures’ in elementary school. And, arts and crafts with nieces. I admire how they are building their brand value with their useful, content-rich and well organized website and highly entertaining and appropriate commercial for their Glue All product.  (“Reunited”)  Smart product extensions with specific […]