Focus Group of 1 - Observations from The Brand Poobah

Home > September, 2010

No tricks, just treats with Halloween season M&Ms®

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Posted by Julie on 09 Sep 10 - 0 Comments

In the past couple years, the M&Ms brand team has done a wonderful job bringing the characters to life in ways that help reinforce the brand’s playful/fun personality.  Love the tagline “There’s an M in everyone. Find yours.”  Love the customizable options.  Lots of fun ways to waste time on their site, including creating your […]

In reading Seth Godin’s latest book, “Linchpin: Are You Indispensable?” I was especially captivated by this story of brilliant branding over 3 centuries ago.  It speaks to being brave in your branding and making sure you truly stand for something different – and that you consistently deliver against it.  The French luxury goods brand continues […]