Focus Group of 1 - Observations from The Brand Poobah

Home > November, 2010

Local Breakthroughs

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Posted by Julie on 06 Nov 10 - 0 Comments

With a tagline “Guaranteed to make you smile”, how can you not buy it?!  Choco’s Bon Bons presents the most distinctive, happy, inviting packaging in the ice cream section. I was also drawn to 2 other unique and distinctive brands, which popped off the shelf to showcase their brand personality.  Ice Box Bakery slice and […]

RALLY FOR SANITY/March for Fear – A huge brand success!

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Posted by Julie on 03 Nov 10 - 0 Comments

TO: Jon Stewart and Stephen Colbert, Congrats on a successful Rally/March. Ignore the critics.  They try to classify you and compare you to other rallies, political activists or traditional comedy performers. What you did and who you are is without compare.  As you have done before, your shows have broken so many rules.  Oh, how […]