Focus Group of 1 - Observations from The Brand Poobah

Home > February, 2011

Superbowl 45 – finally, some effective and bold commercials

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Posted by Julie on 06 Feb 11 - 0 Comments

Well of course, every brand marketer must have something to say about the tonight’s Superbowl commercials. Instead of picking faves or assessing each one, let me offer an overall observation. In years past, the commercials seemed so weak from a branding standpoint.  Entertainment value was all folks talked about in all the pre and post […]