Focus Group of 1 - Observations from The Brand Poobah

Home > July, 2011

Mango Margarita on the Rock

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Posted by Julie on 23 Jul 11 - 0 Comments

A good night indeed.  Enough said.  Thank you, Anne. Cheers!

I’m feeling the Colbert Bump!

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Posted by Julie on 21 Jul 11 - 1 Comment

Yes, I donated to Stephen’s Super PAC and was delighted to see myself properly listed as a hero.  If I give a small amount, will my name appear each time?  If I make a bigger donation, can the font be larger and the scroll slower? Stephen is brilliantly highlighting the scam of SuperPacs, which have […]

Jet Blue Flies Over Carmageddon with Oodles of PR!

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Posted by Julie on 14 Jul 11 - 0 Comments

Very clever to garner PR coverage and an opportunity for JetBlue to show itself as a clever and humorous brand.  Plus get coverage of what makes them special.  In about 24 hours, Google news search indicates over 700 articles about this promotion.  Great way to leverage the news of Carmageddon, even though this flight is […]