Focus Group of 1 - Observations from The Brand Poobah

Home > August, 2011

Lexus, you have missed your golden opportunity.

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Posted by Julie on 22 Aug 11 - 0 Comments

Here’s the first 20 seconds of voiceover from 3 current Lexus TV spots. “Imagine all of your missed opportunities in one place.” “The best selling novel you never wrote.    The exotic vacation you never took.  The front row tickets you never got.  The lucrative investment you missed out.  The winning horse.  That old flame you […]

I wish I was going back to School!

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Posted by Julie on 11 Aug 11 - 1 Comment

Back to school would rock when buying all supplies at Target.  And glitter.  So much glitter. Another home run for Target, whose commercials are consistently so captivating that I pay full attention at each and every viewing.  The new Back to School spots earn an A.  By representing teachers positively and committed, the spots inspire […]