Focus Group of 1 - Observations from The Brand Poobah

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Smart brand alignment

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Posted by Julie on 27 Nov 11 - 0 Comments

Check out the new smart car campaign playing on Sundance channel.  The Sundance channel viewers and programming celebrate individuality and unique points of view.  These 2 brands share several characteristics, including authenticity, individuality, quirkiness and passion. What a perfect pairing for smart car to place mini docs of smart car owners.  The full minute profile […]