Focus Group of 1 - Observations from The Brand Poobah

Home > July, 2014

Kudos to Crestor Marketing and Agency Team!

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Posted by Julie on 17 Jul 14 - 0 Comments

I have long admired the CRESTOR commercial – now commercialS.  I’m amused at the web postings about folks hating these spots.  Sure, they may be silly, but man do they break through!  These stand out very meaningfully amongst the overwhelming clutter of made up names for assorted pills, most of which I don’t even know […]

Ace has done a good job to differentiate itself from the big box competitors and delivers on helpfulness above others (see their commercials on YouTube). Now, they have added another strong differentiator to the important paint department.  Their partnership to leverage the colors of OPI nail polish is brilliant.  Ace understands that women make the […]