Julie Byerlein, Brand Poobah

I see the world differently and constantly find opportunities and generate ideas for businesses to be remarkable.

Passionate about brands, their potential and how they can best engage with their community.

Yin YangYIN

  • Significant brand building experience
    • Classic CPG foundation; led marketing for several high growth brands
    • Wide product category breadth including food, high tech, home accessories
    • Over 20 years consumer branding experience, including VP Marketing in 2 organizations
    • 13 years marketing consulting experience – leadership or right hand role in several organizations
  • Creative entrepreneur
    • Conceived and launched Dems Do Denver, working with local artists to showcase the Denver art scene during the DNC convention season
    • Created & launched MyPlayfulLife.com, committed to helping folks share their playful selves with others and build a more playful and kind world
  • Powerful network
    • Connected to broad range of talented partners with expertise in communication, research, naming, graphics and web design, traditional media and social media, online marketing, brainstorming and more to help design and implement brand building programs
  • Strong business foundation
    • MBA, Harvard Business School – marketing focus
    • Former cost accountant.  Provides a holistic view of the business, mindful of financial implications


  • Moved every 3 years til age 35 (due to family moves, personal schooling, job transfers), which ingrained flexibility and ability to find ones people
  • My oil paintings hang in the Denver Art Museum (in the basement classroom on Thursdays!)
  • Attend art retreat weekends, artist lectures, open studio tours
  • Ready for Burning Man events with Fire Goddess outfit creation
  • Art Sheriff.  Award art ‘infractions’; deputize “Art Posse” pals.  Wear fringe jacket and big badge uniform.  On duty often
  • Social chair, HBS.  Never ran out of libations.  Re-branded decades-long Christmas Ball in 1984 to “Holi-Dazzle”, which name still stands today
  • Really good speller – 5th grade spelling bee champ
  • Self appointed Denver Ambassador.  Contribute to leadership meetings and conversations to support growth and branding of the creative community with civic and arts leaders, and unofficial tour guide extraordinaire to numerous visitors.

Julie Byerlein

My friend and very talented writer Jackie Turner created this portrait.  She and I took a sketching class together last month and hit the Denver Botanic Gardens on May 15th for a quick-sketch session – capturing early Spring blooms and Henry Moore sculptures.  This fast sketch was brought to life with colored pencils.  I like it better than any photo!