Focus Group of 1 - Observations from The Brand Poobah

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Follow me on Instagram

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Posted by Julie on 01 Dec 15 - 0 Comments

I converted my inconsistently updated blog over to Instagram, taking note of interesting marketing messaging, programs and products wth short commentary. Please connect with me there. Thanks very much, Jules

Be My (Brand) Valentine!

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Posted by Julie on 09 Feb 15 - 0 Comments

Hope the new year finds you well and you are off to a good start.  Now February, it’s the perfect month to fall in love… with your brand!” Do you have that crazy, excited, tingly feeling in your heart when you think of your own brand? Does your brand sparkle and grow more relevant? Do […]

Kudos to Crestor Marketing and Agency Team!

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Posted by Julie on 17 Jul 14 - 0 Comments

I have long admired the CRESTOR commercial – now commercialS.  I’m amused at the web postings about folks hating these spots.  Sure, they may be silly, but man do they break through!  These stand out very meaningfully amongst the overwhelming clutter of made up names for assorted pills, most of which I don’t even know […]

Ace has done a good job to differentiate itself from the big box competitors and delivers on helpfulness above others (see their commercials on YouTube). Now, they have added another strong differentiator to the important paint department.  Their partnership to leverage the colors of OPI nail polish is brilliant.  Ace understands that women make the […]

Merry Merry Maker’s Mark®!

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Posted by Julie on 11 Dec 11 - 0 Comments

Maker’s Mark® brand, how do I love thee?  Let me count the ways. I’ve been a Maker’s Mark Ambassador since the program began in 2005.  Besides being delicious, I’ve long admired the Maker’s brand and their Ambassador evangelist program, where the brand communication is flawless. They surprise and delight me all the time.  Over the […]

Smart brand alignment

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Posted by Julie on 27 Nov 11 - 0 Comments

Check out the new smart car campaign playing on Sundance channel.  The Sundance channel viewers and programming celebrate individuality and unique points of view.  These 2 brands share several characteristics, including authenticity, individuality, quirkiness and passion. What a perfect pairing for smart car to place mini docs of smart car owners.  The full minute profile […]

Lexus, you have missed your golden opportunity.

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Posted by Julie on 22 Aug 11 - 0 Comments

Here’s the first 20 seconds of voiceover from 3 current Lexus TV spots. “Imagine all of your missed opportunities in one place.” “The best selling novel you never wrote.    The exotic vacation you never took.  The front row tickets you never got.  The lucrative investment you missed out.  The winning horse.  That old flame you […]

I wish I was going back to School!

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Posted by Julie on 11 Aug 11 - 1 Comment

Back to school would rock when buying all supplies at Target.  And glitter.  So much glitter. Another home run for Target, whose commercials are consistently so captivating that I pay full attention at each and every viewing.  The new Back to School spots earn an A.  By representing teachers positively and committed, the spots inspire […]

Mango Margarita on the Rock

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Posted by Julie on 23 Jul 11 - 0 Comments

A good night indeed.  Enough said.  Thank you, Anne. Cheers!

I’m feeling the Colbert Bump!

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Posted by Julie on 21 Jul 11 - 1 Comment

Yes, I donated to Stephen’s Super PAC and was delighted to see myself properly listed as a hero.  If I give a small amount, will my name appear each time?  If I make a bigger donation, can the font be larger and the scroll slower? Stephen is brilliantly highlighting the scam of SuperPacs, which have […]