Brand Consulting: Achieve your brand’s potential by providing expertise and action throughout the entire brand marketing process.
- Create a new brand from market assessment to targeting and positioning options to recommendations. Develop strategy and tactic recommendations for all elements of the launch and marketing plan
- Gather consumer insights via appropriate research and analysis, and recommend actions
- Deliver strategic, comprehensive, integrated marketing plans
- Create and launch new products or extensions to draw in new brand buyers, drive loyalty/frequency and expand presence
- Refine targeting and all messaging to better engage brand evangelists
- Develop branding platform and lead look and feel development thru implementation across all touchpoints
- Identify organizational and resource implications to propel these ideas forward
Leading brands encompass the following growth tenets:
- Bold – They stand for something and they matter to someone
- Relevant – They deliver messaging and products consistent with who they are, and are relevant to their customers; they deliver these where their customers expect them
- Authentic – They are real, transparent and approachable
- Novel – They are differentiated in the marketplace by offering something unique and special, while having a consistent look and feel across multiple elements and touchpoints
- Desired – They are sought after by the consumer, generating a price premium which delivers more profits than the competition
- Insightful. They understand their consumers/peeps and respect them. They understand who they are and why they matter
- Smart. They spend limited resources effectively and efficiently
JKB’s strategies and plans will make your brand strong and deliver against these tenets.
